While it would be wrong to say that sports betting is a product purely of the digital age –after all bookmakers firms have been fixtures on most British high streets for decades before the internet was even conceived, there is little question that that the rise of online sports betting – just like online casino – has led to greater numbers of people putting bets on sports. These days, people who would never dream of setting foot in either a land-based bookies or casino, can take part from the comfort of their own homes.
Most of the major bookmakers have an internet presence nowadays, with many having virtually replaced their old land-based establishments with websites. Adding to this rising sports betting interest is the fact that both sport and betting are now global industries – with people all over the world watching Premiership football matches and events like the Super Bowl – and online bookies offering odds information about these sports to people wherever they may happen to live. This has perhaps made watching and gambling on sports a little less local and tribal than it used to be in the past, but it has also certainly increased the appeal of these activities around the world.
Thus gambling in general is one of the industries that can truly be said to have thrived since the arrival of the internet and other cutting edge technologies – because casino gaming online is just as popular. The casino business seems able to adapt with ease as new technological advances are made, such as the way mobile casino sites have emerged to allow people to play the latest casino games – for example sports themed slots – on their phone via downloadable apps. All this suggests that both sports betting and casino will continue to grow over the coming years, as people continue to access them using the latest technology.